Culture is quite the hot topic in business these days. The adage “Culture eats strategy for lunch” has been acknowledged for ages, but it seems the importance of culture is being emphasized now more than ever.
Jason Fried, CEO of 37signals, knows a thing or two about small business. His company has been developing apps for small businesses for seven years. But it’s how he runs his own company that reveals his keen insight for how to be a successful small business.
I guess it's no big surprise that in a (US) survey of over 10,000 young professionals Google came out as the company that most would like to work at. And by some margin, with nearly a quarter of survey respondents selecting them, almost twice as many as picked the second place business, Apple.
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