corporate communications

Why Social Initiatives Span Business Silos

Due to weather conditions, Heathrow airport has been thrown into complete chaos, shutting down and leaving hundreds of travelers stranded (I'm writing this from London and will have to head there tomorrow). Aside from the major inconvenience, it also serves as a clear demonstration that companies who initiate social initiatives (such as a Facebook page, Twitter account etc.) will naturally over time learn that they serve several functions. As shown below, Heathrow (thankfully) has been using its Twitter presence to provide updates that are better than what you'd get from many other sources:

David Armano, social media, Twitter, customer service, corporate communications

February 27, 2010

Argenti Warns Social Media Revolutionises Corporate Communications

this is the unabridged version of an article published and written originally for Bnet.co.uk of which I am a regular contributor

social media, corporate communications, Yann Gourvennec

June 12, 2008

Case Study Wal-Mart

by: Mark Rogers

An article in the New York Times (requires free registration or use Bugmenot for a one-time password) profiles how Wal-Mart have taken on their detractors with a pro-active PR campaign, run by a number of ex political campaigners.

stock price, detractors, corporate communications, Wal-Mart, PR, NPS, Mark Rogers, Frederick Reichheld

June 12, 2008

Business Blogging Tips

by: Mark Rogers

Not the least of the good things at the NewComm Forum event was the chance to meet Jeremiah Owyang of Hitachi Data Systems, author of the 69 business blogging tips a feature he diffidently subtitles “learn from my pain”. Jeremiah’s tips are pretty much the best thing that has been written about corporate blogging so far from the inside.