corporate blogging

Business Blogging Tips

by: Mark Rogers

Not the least of the good things at the NewComm Forum event was the chance to meet Jeremiah Owyang of Hitachi Data Systems, author of the 69 business blogging tips a feature he diffidently subtitles “learn from my pain”. Jeremiah’s tips are pretty much the best thing that has been written about corporate blogging so far from the inside.

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Can You Blog Your Way out of a Crisis?

by: Mark Rogers

I am addressing a CBI conference this week in Birmingham, UK, where the agenda is to discuss Crisis Management and digital media.

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Rules for Blog Response

by: Mark Rogers

A very good pull-together on how to respond to negative blogs from the folks at Multi-Channel Merchant. It suggests that a good initial response is to monitor what is being said, and recommends a thoughtful approach to response. Here are some excellent, clear rules on how to blog, courtesy of Stephan Spencer of NetConcepts:

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How Should Corporate Blog Monitoring Cope with Spam?

by: Mark Rogers

An excellent article in Red Herring reporting on work by Umbria in Boulder, Colorado, draws attention to the increasing problems posed by spam blogs or splogs. Apparently spam bloggers have targeted 44 out of the top 100 brands.

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Golden Rules for Corporate Blogging: Do's and Don'ts (3/3)

by: Yann Gourvennec

The do’s and don’ts of Internet Blog writing

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Golden Rules for Corporate Blogging: Preliminary Questions (2/3)

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Golden Rules for Corporate Blogging: Introduction (1/3)

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ROI of Blogging

by: Karl Long

Dennis Howlett, a business blogger (with a focus on IT and Finance) writes an interesting post about the conundrum of ROI for corporate bloggers.

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