conversations

June 12, 2008

Business Blogging Tips

Not the least of the good things at the NewComm Forum event was the chance to meet Jeremiah Owyang of Hitachi Data Systems, author of the 69 business blogging tips a feature he diffidently subtitles “learn from my pain”. Jeremiah’s tips are pretty much the best thing that has been written about corporate blogging so far from the inside.

corporate blogging, conversations, Mark Rogers, corporate communications

June 10, 2008

Contextual Marketing

by: Mark Rogers

Google has reported that the UK population as a whole now spends more time online than they do watching TV. This is an epochal change for marketers. It means that they must finally get to grips with a medium (the internet) that has remained largely resistant to their wiles.

online marketing, conversations, contextual marketing, communication, relevance, Mark Rogers

June 6, 2008

What Is Social Media?

by: Mark Rogers

This definition of social media is hard to beat. It boils to three steps:

word of mouth, syndication, storytelling, social media, measurement, marketing, conversations, brand engagement, Mark Rogers

May 30, 2008

Golden Rules for Corporate Blogging: Introduction (1/3)

by: Yann Gourvennec

corporate blogging, conversations, blogging, Yann Gourvennec, social media, online

May 22, 2008

Web 2.0 Is Velcro

by: David Armano

From my latest contribution to Advertising Age:

Web 2.0, Velcro, David Armano, viral, social media, conversations

April 14, 2008

Zappos & Southwest Get Direct Engagement

by: David Armano

A couple of weeks ago I was on a panel for the Ad Age Digital Marketing conference and slightly frustrated with the tone of the discussions, I said this:

social media, role of marketing, online, Southwest, David Armano, conversations, marketing, Zappos, Twitter

February 19, 2008

The Clue Train 10 years on

by: Karl Long

The cluetrain manifesto, a book
conceived 10 years ago, predicted and described many of the forces that
have been most disruptive to business enabled through "web 2.0″.

A powerful global conversation has begun. Through the Internet, people
are discovering and inventing new ways to share relevant knowledge with
blinding speed. As a direct result, markets are getting smarter--and

Karl Long, advertising effectiveness, social media, conversations, cluetrain manifesto, advertising

November 16, 2007