conversations

Business Blogging Tips

by: Mark Rogers

Not the least of the good things at the NewComm Forum event was the chance to meet Jeremiah Owyang of Hitachi Data Systems, author of the 69 business blogging tips a feature he diffidently subtitles “learn from my pain”. Jeremiah’s tips are pretty much the best thing that has been written about corporate blogging so far from the inside.

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Contextual Marketing

by: Mark Rogers

Google has reported that the UK population as a whole now spends more time online than they do watching TV. This is an epochal change for marketers. It means that they must finally get to grips with a medium (the internet) that has remained largely resistant to their wiles.

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What Is Social Media?

by: Mark Rogers

This definition of social media is hard to beat. It boils to three steps:

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Golden Rules for Corporate Blogging: Introduction (1/3)

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Web 2.0 Is Velcro

by: David Armano

From my latest contribution to Advertising Age:

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Zappos & Southwest Get Direct Engagement

by: David Armano

A couple of weeks ago I was on a panel for the Ad Age Digital Marketing conference and slightly frustrated with the tone of the discussions, I said this:

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The Clue Train 10 years on

by: Karl Long

The cluetrain manifesto, a book
conceived 10 years ago, predicted and described many of the forces that
have been most disruptive to business enabled through "web 2.0″.

A powerful global conversation has begun. Through the Internet, people
are discovering and inventing new ways to share relevant knowledge with
blinding speed. As a direct result, markets are getting smarter--and

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A Little Less Conversation ... (slideshow)

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Conversational Marketing: Any Topic… So Long As It’s About Our Product

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The End of Thought Leadership (As We Know It)

by: David Armano

 

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