I've been hanging out here at the 4A's Account Planning conference in Miami. One of the presentations that was inspiring was from Mark Earls and Domenico Vitale. They allowed for a lot of co-creation in their session and started with this provocative video, above.
The video clip below of Clay Shirky speaking about how to humanise brands got quite a bit of play on the blog circuit a while ago. Clay's point that advertising is too focussed on seeming perfect - and therefore is less inviting to interaction and participation - seems to be spot on.
It's very likely that we're going to hear lots more in 2008 about the magic and glory of endless conversation. I'm going to suggest that we might see just the opposite start happening or, if not, that we should.
For many individuals, Twitter allows us to manage our multiple circlesof friends and contacts. However, In what seems like a very short amount of time, Twitter has become one of the most talked about social networks around.
Brand As Broadcaster In this dynamic world of "social media" that we're all gushing over, it's healthy to remind ourselves that most brands are still acting as "broadcasters"—dishing out content, information, products and services to people.