conversations

Skittles Goes Modernista! With a Distributed Experience

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Messages From the Future

by: John Winsor

I've been hanging out here at the 4A's Account Planning conference in Miami. One of the presentations that was inspiring was from Mark Earls and Domenico Vitale. They allowed for a lot of co-creation in their session and started with this provocative video, above.

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Can We Have Interactivity without Spontaneity?

by: Iqbal Mohammed

The video clip below of Clay Shirky speaking about how to humanise brands got quite a bit of play on the blog circuit a while ago. Clay's point that advertising is too focussed on seeming perfect - and therefore is less inviting to interaction and participation - seems to be spot on.

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2008 Prediction #1: Finish Conversations

by: Jonathan Salem Baskin

It's very likely that we're going to hear lots more in 2008 about the magic and glory of endless conversation. I'm going to suggest that we might see just the opposite start happening or, if not, that we should.

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What Is Your Share of Noise?

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Guidelines for Brands Using Twitter

by: David Armano

For many individuals, Twitter allows us to manage our multiple circles of friends and contacts. However, In what seems like a very short amount of time, Twitter has become one of the most talked about social networks around.

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Brand As Facilitator

by: David Armano

Brand As Broadcaster
In this dynamic world of "social media" that we're all gushing over, it's healthy to remind ourselves that most brands are still acting as "broadcasters"—dishing out content, information, products and services to people.

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How Luxury Brands Can Benefit from Online Communities

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Community Marketing (Part One): UGC is Part of the Internet DNA

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Letting Primark Engage the Debate

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