conversations

Humans Are the Killer App

Some may have scratched their heads a bit when I announced a little over a year ago that I was joining a "PR firm", especially since I've never worked formally in the field. But I think the recent news of Edelman making the Advertising Age "A-List" and specifically some of Richard Edelman's comments both in the video and article do a nice job of articulating why I moved into the direction I did.

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Quora Underscores Need For Corporate Ambassadors

Unlike Facebook but very much like Facebook Groups, Quora the social Q&A ecosystem is designed to support individual participants, not companies (for now). In either case, it's increasingly becoming clear that this is a place where people talk about companies and brands. As Altimeter analyst Jeremiah Owyang recommends, this is a domain where a business should "monitor and respond". From Jeremiah's blog:

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Facebook for Fashion Brands – It’s about More than the Product

Guest Post by: Mark Jennings

WaveMetrix have published their review of Q4 2010 social media trends and it highlights some interesting moves for fashion brands using social media, especially Facebook.

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I've Lost the Plot

Heineken's "The Entrance" is a 90-second movie about a youngish James Bond-type who strolls through a fancy party doing the exactly right, funny, or utterly cool things, replete with consistent panache and high production values. Check it out on YouTube (you have to sign-in due to the content, which makes no sense since I don't remember anything morally objectionable in it).

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Why You Shouldn’t Join Every Conversation about Your Brand Online

When brands start social media monitoring, the ability to get real-time alerts whenever your brand is mentioned can be enlightening. Your inbox is suddenly filled, almost in real time, with every mention of your brand. The good, the band, and the ugly. The temptation can be to respond to all of these. To counteract every negative comment. To respond to and then spread every positive experience. To answer and resolve every question. This is only natural for people who care about the brands they work for. But the best approach is often not to respond. In fact, in many if not most instances, a brand should not respond to people talking about it online.

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The Market for Things and Ideas Not Being Talked About

Many people and organizations have identified “listening” to the chatter on social media as an enormous business opportunity. Listening to customers, voice of the customer, sentiment analysis and even semantic technologies designed to understand the meaning in what people are saying.

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Did Social Media Kill the Internet?

For many companies web 2.0 was all about getting closer to the customers: Democratizing the brand, listening, participating, investing in being more responsive and in tune with customers wants and needs etc..

All this is good, but did it remove the focus to much from innovating the core business properties?

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Brands 50% More Popular than Celebrities in Social Media

Internet users in the UK are more likely to follow brands in social media than they are to follow celebrities. A study of over 1,000 internet users by the Internet Research Bureau and Opinion Matters found that whilst only 13.4% of users follow celebrities, more than one in five (20.3%) follow brands. Brands are, therefore more than 50% more popular than celebrities in social media. This is good news for brands and shows the benefits they can get of using social media and using it well. But it also reinforces the importance for all brands of getting a social media strategy in place.

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Use Social Media to Understand Brand Perception

Guest Post by: Monica (Market Sentinel)

What are your brand’s best and worst qualities? Your customers know best. We show you how to use social media to understand brand perception online.

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Square Peg, No Hole

There’s been lots of talk this year about using advertising to “monetize” social media tech like Facebook and Twitter. I want to go out on a limb and suggest that the idea is a deal with the Devil, at best, because it misses (and misuses) the point of the media.

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