conversations

Guest Post by: Monica Shaw

Remember the good ol’ Nescafe Gold Blend adverts? Two lovers, intertwined in a web of passion, romance and instant coffee. Then there’s Nespresso, whose recent ads starring the debonair George Clooney call Nespresso the “rich, sensual, intense, unique” hero of the coffee world.

Debate has raged since Facebook launched about who owns the social conversation. Should it be PR agencies, because as Andrew Bloch puts it in a recent article in Campaign because they “are the experts in telling the story, not selling the story”. Should it be Creative Agencies, because they can react quickest with content and creativity, plus they have some of the best writers in the business. Or should it be in-house agents working for the brand, as they are closest to the brand heartbeat.

Guest Post by: Monica Shaw

Last year we worked on an interesting project with Bushmills Whiskey who were producing a marketing campaign called “Bushmills Brothers”. Their goal: get more young guys choosing Bushmills as their drink of choice when out on the town with their mates.

The sessions at eTail, the conference for multi-channel and online retailers, were chock full of new perspectives and new technologies.

The title for this year’s event, held last month in Palm Springs, was: “The Future Is Now: Managing ‘What’s Next’ While Remaining Focused on Today’s Brand Experience.”