convergence

From a media perspective—marketers like to align strategies and tactics along the lines of how things are done at scale. The popular framework goes something like: Paid (advertising), Earned (Word of Mouth), Owned (Corporate) and everything else falls in a somewhat more grey area and from my perspective this is where the action will be for 2013 and beyond.

The good people at WARC are keen to encourage people to start thinking early about planning themes for 2013 and so have asked me (along with a few other ad bloggers around the world) to put down a few thoughts on the subject. 

A few years back, when Sydney & I went to Australia, we arrived at the hotel about noon after a 22 hour trip. We didn't want to go do anything, we just wanted to zone in the room before venturing out. Sydney walked right over to the TV set, picked up the remote and said

"Can I watch one of my shows?"

I'm giving a keynote at a YouTube event this week and as part of the prep for it I've been thinking about interfaces, prompted in part by John's excellent reviews of the iPad as TV, only more so. The launch of the iPad has already been pretty successful. Carl Howe asserted that, at less than 120 days since announcement, it will "likely take the crown for the fastest consumer product growth to the $1 billion revenue mark in history".

I am just counting how many industries today are getting near their industry breakpoints, accelerated by the current crisis and changes in consumer attitude towards anything. With macro forces pushing a collision between previously unrelated industries and the smart ones know a reset is necessary. Media is on top of the list.

by: Gary Hayes

Over the years I have been creating lots of confusing, busy yet at the same time, meaningful and insightful emergent media diagrams. These attempt to help the uninitiated heritage media folk, get to grips with a multiplatform, shifting-social-media-sands, transmogodified entertainment landscape…breathe.

by: Gary Hayes

by: Gary Hayes

Another Milia-post break so I can add the next in the ‘Media Journeys’ episodes started a few weeks ago - epiposts? I had a seed sown (read: scribbled on the back of a programme!), during Milia, of a simple evolution of media and associated receiving devices.

by: Gary Hayes

Turn off the TV, get off the phone and pay attention! Been doing some recent audience research and feel the need to opine. I talked about this in previous posts but not looked in great detail at some of the interactive, cross-media implications of this very current evolutionary trait.

by: Matt Rhodes