Time to Retire the 'Let Sleeping Dogs Lie' Strategy for Contract Renewal

by: John Caddell

Auto-renewals of long-term contracts have a lot to like about them, at least for the seller of a product. If the customer doesn’t have the bandwidth or energy to reopen negotiations, a contract rolls over for another period–one year, three years or more. The supplier wipes his brow and relaxes, with that client’s business in the books.

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read those contracts!

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