Entertainment Is Not Branding

by: Jonathan Salem Baskin

The mediasphere has exploded with content, splattering screens of every shape and size, and inspiring pretty much everyone with a computer to contribute their own unique whatever to the mix.

I talk about this disaster for traditional branding in my new book, Branding Only Works on Cattle.

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Shop Talk Podcast #15 - Scilla Andreen on the Changing Indie Film Business

by: John Caddell

The latest podcast features a discussion with Scilla Andreen, co-founder and CEO of Indieflix, about the current state and future prospects of the independent film business.

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The Big Shuffle

by: Iqbal Mohammed

Seth Godin worries here about what the inflation of content means for its creators -  in a world where people are happy to let a shuffle algorithm decide what they are going to read/listen/experience next.

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Word of Mouth Isn't Everything in Marketing

by: George Silverman

Some word-of-mouth marketers are acting as if word of mouth is the be-all and end-all. It is not. If it was, Apple would be the dominant computer; we’d all be using Tivos and Betamaxs, Leica cameras and many other revered products.

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The Good, The Bad, The Ugly of Mobile

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Cellphone Only Content

by: Gary Hayes

According to a Reuters report Cingular’s COO thinks things are about to get very interesting in the mobile phone video/TV department. Today they unveiled a deal that will make available a range of content from the US’s leading cable content company HBO.

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The Conduits, the Scared and the Snobs

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Television Broadcast Is Moving To A Multiplicity Model

by: Idris Mootee

Are we getting near an industry breakpoint for the broadcast media and television industry? Macro forces are forcing a collision between the Internet and the world of video and television content distribution. This transformation may last for a few good years until the industry fully reconfigure itself.

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Content Providers Are Overlooking the Needs of Many of Today's Internet Users

by: Dick Stroud

Why when you read this type of headline do you know that the “many of today’s Internet users” are likely to be the 50-plus?

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