(9/10) My Top 10 Tips for Implementing Social Media

continued from part one, this article will be published in 10 instalments

nine: quantity and flow of information

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Content and Community

I spoke at the Oktoberfest Innovation Seminar (organised by the smart folks at Brainjuicer) in Munich at the end of last week, sharing the bill with the HerdmeisterDavid from Ag8, Simon Blyth at IDEO, and John Kearon (Chief Juicer). It seems there's much talk of the death of this and that, so I chose to do my talk on the opportunity I see for content owners and producers in a connected world, if they think in the right way. Some of the points (and a few of the slides) will be familiar to regular readers of this blog, but there's also some new stuff and I was keen to include a selection of examples I think exemplify what I talk about. I thought it might be useful to share it here, so here it is.

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Facebook Becomes More like Twitter with @ Mentions

People often describe Twitter as “Facebook reduced only to the status update”. I always found this a poor description, as there was always a significant difference between my Twitter updates and Facebook statuses. With Facebook I can only tell people about me; with Twitter, I can include other people and other topics in the conversation. This is what @ replies do on Twitter – they let me include other people in my updates and associate it with them as much as it is associated with me.

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How B2Bs Can Improve SEO by Avoiding Duplicate Content

Guest Post by: Maria Pergolino

Last week I attended Search Engine Strategies in San Jose and joined in on a session about Duplicate Content. This session was very interesting, but since it was not part of their B2B track, was not focused specifically on how it affects B2B marketers.

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Making Money from Social (2)

I've lost count of the number of people who have told me that the problem with social is that you can't make any money out of it. Yet content owners and producers the world over continue to wrestle with what Scott Karp calls 'the 10% problem' - the problem that if you apply old school media principles to digital content you find that revenue per user is typically a fraction of the revenue per offline viewer, reader, or listener.

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6 Steps to Valuable Internet Content (unabridged)

by: Yann Gourvennec

important notice: this is the unabridged version of a post first published on

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Overload Google with Good Stuff

by: Will Lion

Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you're on Candid Camera, because you are.

Seth Godin

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Imagining Links

by: Will Lion

If you can’t imagine anyone linking to what you’re about to write, don’t write it.

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The 4 C's of Community

by: David Armano

From latest contribution to Ad Age Digital:

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2008 Prediction #2: Outsource Consent

by: Jonathan Salem Baskin

Here's a funky New Year's resolution for you: I intend to make fewer decisions on my own, and instead outsource them to people I don’t even know.

I don't think I'll be alone in doing so.

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