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Bright Lights Project: Kindle

BookExpo America, the annual event for the authors, agents, publishers, distributors, and assorted vendors of the book industry, just concluded last week in New York City. The gig was filled with handshakes and the tote bags filled with galleys and schwag, or so I read on Fortune's website.

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Numbing Sameness

Have you ever thought about how you acquire inspiration, if it is different from just a couple of years back, and if the mass of blogs and feeds out there has made you smarter and more brilliant, or just number and more like everybody else?

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A New Class Is in Session: 7 Lessons Professors Are Not Teaching about B2B Marketing

Guest Post by: Crissy Vetere

With the advancement of Marketing Automation and Revenue Performance Management, B2B marketers are now being taken into a new world of marketing that relies on customer driven, interactive, and cutting-edge practices that your professor probably never mentioned to you in Marketing 101.

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Questionable Sources

I can't claim to be qualified to dissect the behavior of venture capitalists (and I certainly don't mean to throw them all under the bus, as some of them number among my good, respected friends), but I wonder sometimes if marketers have been duped into believing in a social media liturgy that's actually a cover story for a concerted effort by technologists and their supporters to make money.

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The Era of Conspicuous Web Consumption

We've entered a new era of conspicuous Web consumption, where people are encouraged to demonstrate their social status online by contributing to an increasingly unwieldy number of social media, social networking and location-based services. It's hard to pinpoint the exact date, but the Web has arguably become a different kind of place than it used to be just a few years ago - a place where attaining and then maintaining social status has become a giant game -- a sort of digital Keeping Up With the Kardashians. What it could mean for the future of the Web is that only those technologies that are capable of perpetuating the social status of the Internet elite will be allowed to prosper and succeed.

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All the Information in the World

I sometimes think that one of the most fundamental issues that content producers (of any kind) consistently fail to get their heads around is just what they are competing against in the new world.

 

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People Do Not Want to Create Content for Your Brand

“Why would customers want to create content for our brand?” is a question we commonly come across at FreshNetworks. The truthful answer is often  “They don’t”. In fact, the question is the wrong one altogether.

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The Future of Content

In our continuing series of posts looking forward to what is going to happen this year in media, digital, and advertising, I’m pleased to chat with Andy Chen the CEO of Preview Networks. Andy and I worked together when we were at Isobar’s central hub in London. We like to think we were way ahead of time in terms of our approach when we worked on clients like Philips and its pleasing to see that Andy has gone on to big and even better things.

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The Digital Tablet: Creating an Alternative to "Lean Forward" or "Lean Back"

During the peak of the social media revolution, "lean forward" was one of the buzzwords that was bandied about quite often to explain the changing habits of media consumption. The term “lean forward” implied a deeper engagement with the content, rather than just passive consumption - the type of content that you'd share with your friends on Facebook, tweet about on Twitter and interact with in real-time.

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Will Agencies Become Publishers?

A few years ago, when I was doing presentations about web 2.0, I had a deck about the democratization of media. It was the usual stuff I like to call "media Marxism" (aka social media): how the means of media production were now in the hands of the proletariat, how content capitalism was giving way to the new order, and a lot of other things I and many other people were discovering at the time.

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