content

Bright Lights Project - Mainstream Media

One of the places the idiotic “Free = Paid” financial model perpetrated by new media zealots first took hold was in the media business itself, perhaps because there was no obvious way to avoid it. Newspapers and magazines found themselves giving away the very substance of their existence much the same way looters yanking TVs through broken store windows represented a new financial model for electronics retailing.

Continue Reading

What Delicious Could Have Done (But Sadly Never Did)

This time last year Yahoo announced their decision to 'sunset' the Delicious social bookmarking service. At the time I bemoaned the fact that Yahoo had done nothing with the service for five years in spite of the fact that it had so much potential.
Continue Reading

The 3 Pillars of Content Curation

Curation is already becoming an overused word but it's an increasingly important one. Not least because the way in which we discover content that we like or find useful, and how it gets in front of us or gets our attention, is changing radically.

Continue Reading

Slow, Fast & Spiky Communications

A few weeks back Matt Locke wrote a rather excellent post about "The New Patterns of Culture: Slow, Fast & Spiky". He talks about nostalgia for a bygone broadcast era of limited channels that had defined a culture characterised by a broad spectrum of the niche and the marginal and a tightly defined mainstream.

Continue Reading

The Dark Side of the Adjectives

Want your content to go viral, or at least get shared? Then don’t overdo the adjectives. That’s one of the interesting findings Dan Zarrella shares in his book, Zarrella’s Hierarchy of Contagiousness.

Continue Reading

Never Ending Stories

I read this Frog Design piece a while back and it's stuck in my mind ever since. It's an interview with artist Jonathan Harris (he of We Feel Fine fame) about his (not yet live) new project that is about encouraging people to tell long-form stories (or integrated memories) using photos, videos, timelines, sound maps, and then connecting those stories up by automatically identifying commonalities (people, places, times, themes) and weaving them together into a kind of 'meta-story'.

Continue Reading

Of Junk and Recessive Feeds

"The human genome is riddled with dead genes, fossils of a sort, dating back hundreds of thousands of years — the genome’s equivalent of an attic full of broken and useless junk" starts this story from the NYT.

Continue Reading

Content Economics: A Plea for Scarcity & Exclusivity

Content is King. So said some guy who hasn’t been identified. The guy who said this set off a trend in content creation on a scale that hasn’t been seen before. Everybrand and his dog, cat, meerkat and seagull, are producing “branded content”.
Continue Reading

You Don’t Have to Be an Einstein to Create Great Content

Albert Einstein, the Nobel Prize-winning physicist best known for his theories of general and special relativity, isn’t an obvious choice for a content marketing role model.

Continue Reading

Does the Murdoch Content Paywall Really Work?

Let’s just get a few things straight, there are a lot of doomsayers out there. Those that say Rupert Murdoch is an idiot for implementing a paywall on his most prized content. If you talk to Journalists, however, they tell a different story. Although most call it bold, most also say they support it. Protecting their skills seems the right way to go.

Continue Reading
Subscribe to RSS - content