content marketing

Setting Your Digital Marketing Lineup

Guest Post by: Carol Fox

When you think about it, digital B2B marketing and baseball share some interesting similarities.

 

Continue Reading

Is Content Marketing Traditional Advertising’s New Rival? [Infographic]

Guest Post by: Andrew Spoeth

Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working best? Check out our infographic to get the scoop on what’s hot and what’s not in content marketing.

Continue Reading

Top Challenges in Content Marketing

Guest Post by: Katie Byrnes

A poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing. The challenges include:

 

Continue Reading

Business Marketer’s Secrets to Content Marketing Success

Guest Post by: Andrew Spoeth

You’ve created a new white paper. Now what? Posting it on your website is just the beginning. It’s time to do more with less effort, and get the most out of every piece of content you create.

Continue Reading

How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Guest Post by: Maria Pergolino

At my previous company my success was measured by number of leads. If I hit the right number, I was in the clear. If the total lead count was high, I was awesome. If I was short of my lead goal, I had some explaining to do. Makes sense, right? More leads equals more won deals. Management could understand these metrics. It was easy for the VP of Sales to see my results via a dashboard in the CRM system. Life was good. Well, that is unless you were a sales rep. (Don’t worry. I learned the right way fast, becoming a demand generation machine!)

Continue Reading

6 Rules for Content Marketing

Guest Post by Maria Pergolino

Marketers are working hard to create great content that can be used to create sales leads, drive website traffic, promote brand, and educate customers and prospects. Unfortunately, not all content is created equal. To ensure you get the most out of your content marketing efforts, you must follow these six rules:

Continue Reading
Subscribe to RSS - content marketing