content marketing

4 Content Marketing Lessons from the Kony 2012 Campaign

On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” The 30-minute, slickly produced video narrated by Jason Russell explains the atrocities of Joseph Kony, leader of the Lord’s Resistance Army in Africa, who many consider to be the most brutal criminal in the entire world. The stated goal of the film is to raise awareness of Kony in order to put pressure on American politicians to bring Kony to justice.

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Brands as Publishers

Content marketing is not exactly a new thing. Neither is the idea that everyone is a content producer or that we're all journalists now. But I wonder if we're still underestimating the huge shift that this brings to marketing in terms of approach, timescales, process and resources.

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Labour or Conservatives: Who’s Making the Best Use of Facebook?

Guest Post by: Alex Truby

In the UK, the Conservative Party and the Labour Party have been the main political rivals since the start of the 20th Century. Today they are vying to capture the hearts and minds of voters on Facebook. But how well are they doing? Here’s a nonpartisan analysis of what these two parties are doing using this social network, and what we can learn from them.

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Content Isn't Branding (continued)

“I hope your clients don’t read Ad Age,” quipped a comment at the end of my latest essay in which I said Chrysler’s “Halftime in America” movie was a great piece of entertainment, but that brands need to be built from behaviors, not image or content.

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B2B Social Media Myths – My Favorite Lessons from Jay Baer at MarketingSherpa’s B2B Summit

Guest Post by: Maria Pergolino

They say you save the best for last. And this time they were right. Jay Baer ended the first day of MarketingSherpa’s B2B Summit in San Francisco with a memorable keynote. Now, I am trying to write this pretty quick so you will just get the important pieces.

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Infographic Art: The Types and Trends Marketers Need to Know

Infographic Art: The Types & Trends Marketers Must Know

There are many types of infographics on the web, all of which share a common goal: to portray interesting information in a compact and visually intriguing way.

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Let Shakespeare Add Poetry to Your Content Marketing

Guest Post by: Maria Pergolino

Grabbing readers’ attention, making them think and stimulating them to act is the primary goal of content marketing. To that end, there is much the great writers of the past can teach modern B2B marketing professionals about connecting with readers.

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Hollywood Your Content Marketing: 3 Lessons to Learn from Movie Sequels

Guest Post by: Maria Pergolino

One of the proven formulas for success in the movie business is the continuation of an existing story via sequels. In fact, in 2011, a record 27 sequel films will be released. Audiences love to reconnect with characters and find out what’s going to happen next.

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Bright Lights Project: CMO (dot) com

I've had another experience that reaffirmed my belief that the content creation approach to marketing is not only downright irritating, but fatally flawed.

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You Don’t Have to Be an Einstein to Create Great Content

Albert Einstein, the Nobel Prize-winning physicist best known for his theories of general and special relativity, isn’t an obvious choice for a content marketing role model.

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