content marketing

How To Build an Effective Social Marketing Strategy

In the 20th century, nearly every marketing problem had one solution—the 30 second TV ad. If you had a product to sell, you could reach everybody you needed to with a powerful, highly polished message in a very short period of time.

Yet marketing in the digital age is different. Building awareness is no longer sufficient. In fact, it may even benefit your competitors more than it does your brand because once consumers react to your message, they will be retargeted using digital methods.

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Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

This is the 1,000th post to Marketo’s blog. It seems fitting to commemorate the occasion by revisiting our very first post, “Modern B2B Marketing Defined”, and commenting on what’s changed – and what hasn’t – since August 8, 2006.

 

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What is the Difference Between Thought Leadership and Content Marketing?

The other day, I asked the following question:

How would you define the difference between thought leadership and content marketing?

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The Biggest Issue In Content Marketing

Suddenly everyone is talking about Content Marketing and perhaps the chart below explains why.

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The 70, 20, 10 Content Planning Model

Content marketing is exploding. People talk a lot about trends, but one of the most fundamental shifts taking place in marketing right now is the ever greater emphasis on touchpoints that are not only interactive and participative, but long-term and always-on. And always-on, content-hungry platforms need feeding. So content becomes the currency and brands are increasingly becoming publishers in their own right.

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Secrets to Content Marketing from Brian Clark: Marketo Counts down Our Top 5 Favorite Copyblogger Posts

Guest Post by:

In 5 short years Copyblogger has evolved from a simple blog to a media company with over 90,000 customers. A pretty amazing feat. Brian Clark, is the Founder of Copyblogger and CEO of Copyblogger Media and is the creative brains and brawn behind this content marketing behemoth.

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5 Key Takeaways From Content Marketing World 2012

Guest Post by: Jason Miller

I was fortunate enough to be in attendance at this year’s Content Marketing World conference which wrapped last week in Columbus, OH. This is the mecca for content and social media marketing, and on hand were the superstars of the industry from across the country and around the world.

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A Day in the Life of a Content Marketing Manager

Guest Post by: Dayna Rothman

They say that content is king…the Yin to social media’s Yang. In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks.

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5 Content Marketing Lessons from Gene Simmons of KISS

by: Jason Miller

With over 100 million albums sold worldwide, KISS is arguably one of the biggest and most successful bands on the planet. Led by the marketing genius that is Gene Simmons, they continue to reach new audiences while engaging lifelong fans. Gene Simmons may be best known as the fire-breathing, bass playing demon in one of the most influential rock bands in history, but he can also teach us a thing or two about content marketing.

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All Content is Not Created Equal – A Conversation with CMI Founder Joe Pulizzi

by: Jason Miller

When it comes to content marketing and social media experts, Joe Pulizzi is always at the top of the list. A leading author, speaker, strategist, and founder of the Content Marketing Institute, Joe helps businesses understand the trends in content marketing, and how marketers can learn to think and act like publishers. Recently I caught up with Joe and he answered some very tough questions that content marketers face everyday.

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