content marketing

4 Content Marketing Myths

Technology transforms marketing in waves. New platforms like search engines, social media and the mobile web create amazing opportunities, but leave marketers scrambling to develop the talent and tactics to capitalize on them.

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Why It's Time To Re-Think Real-Time

We can do better.

Recently, I attended an industry roundtable alongside a variety of marketers from different industries, all on the brand side. These are smart and accomplished individuals who gathered together to discuss real time marketing and what it means for their organizations.

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If You’re Serious About Content, You Need To Start Thinking Like a Publisher

In 2010 Pepsi pulled its Super Bowl ads and invested $20 million into its Refresh project, which employed crowdsourcing to support good causes. It was an astounding social media success, with more than 87 million votes cast.

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The Art of Evangelism

A long time ago I was a revolutionary at Apple. My job title was “software evangelist.” My responsibility was to evangelize Macintosh to software developers. Later my title was “chief evangelist,” and my responsibility was to evangelize Macintosh to anyone who wanted to increase productivity and creativity.

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Killer Headlines: 3 Must-Read Posts, and More – Roger’s Picks

Here’s the best content we found two weeks ago! Want to help thousands of fellow readers? Share your own great find in a comment!

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How to Turn a Thank You into Higher Sales, and More: Roger’s Picks

Here’s some of the interesting stuff we’ve gathered during another 7 days… add your own find in a comment!

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How To Do Brand Publishing Right

Content is hot! What used to be a relatively small cadre of bloggers and YouTube enthusiasts has become a major marketing arena. There is a slew of specialist agencies producing branded content and major media outlets offering native advertising.

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What Is All The Content Marketing Fuss About?

Content is definitely the new hype on the marketing block, rapidly closing in on the peak of inflated expectations. There is a ‘Content Marketing Institute‘ with infographics that says 92% of marketers already use content marketing and more than half of all marketers will increase their budgets allocated to the trend in 2014. It could be a consequence of ambiguously broad definitions but it could also be a way  too low number, for basically anything marketing (communication) produces is to be considered content.
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4 Timeless Rules for Content

Content is the big new thing. From blogs to videos to social media, everywhere you look organizations are vying to publish and engage their customers. Content is sexy and exciting and everybody wants in on the action.

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The Five Content Archetypes

Today, the talk of the town amongst marketers is the potential for brands to act as publishers and media companies, going direct to their customers or consumers in the fight to earn attention. It's a lofty ambition but worth pursuing as there are three drivers changing how we spend our time and attention.

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