consumer psychology

When Designing Experiences for Humans, Consider Common Psychological Behaviors

Often designers design stuff (products/services/interfaces etc.): to fit user personas, to solve problems, to make it beautiful etc. but don’t often consider the how it psychologically interfaces with the user.

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Your Branding Is Useless

by: Jonathan Salem Baskin

After yesterday's deconstruction of Interbrand's proof that human beings frolicked with the dinosaurs, I want to look past stock valuation on Wall Street and see if we can find any measure of the existence of brands in the outside world.

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The Power of 'New'

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Get More for Your House with an Odd Price

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