consumer psychology

Often designers design stuff (products/services/interfaces etc.): to fit user personas, to solve problems, to make it beautiful etc. but don’t often consider the how it psychologically interfaces with the user.

by: Jonathan Salem Baskin

After yesterday's deconstruction of Interbrand's proof that human beings frolicked with the dinosaurs, I want to look past stock valuation on Wall Street and see if we can find any measure of the existence of brands in the outside world.

by: Roger Dooley

by: Roger Dooley