consumer needs

Marketing In A Post-Consumer Era

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The Secret to Successful Innovation for CPG Companies Is Knowing How to Fail Early, Fail Cheaply. P&G Knows It Is Important to Master the Art of Failing.

by: Idris Mootee

Here’s another innovation from a Japan’s sake (Japanese wine) company. Japan’s younger generations tends to look at nihonshu (what they think of as Japanese sake) as “oyaji-kusai,” which translates in the nicest way possible as “reminiscent of a middle aged man.” 75% of young women aged 20-30 hardly ever drink them and the Sake Brewer’s Association is trying to to fix this. This is not just an image problem, it is also the product.

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Code Words & Secret Meanings

by: Jonathan Salem Baskin

When Procter & Gamble lowered its sales outlook in the middle of last month, it offered up the most traditional, generic excuses for what was wrong...and what it intended to do about it. The one novel item in the announcement garnered no more media scrutiny than the lame rationale that surrounded it.

The company is suffering from pantry deloading.

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Possibilities, Not Necessities

by: Jonathan Salem Baskin

I just finished walking through the exhibits at the 2009 Consumer Electronics Show in Las Vegas, and my shopping list is blank.

I don't need anything that I saw. 

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Who Do You Think Are Best Equipped to Help Companies to Get Out of This Economic Mess? It Is the Designers, Not the Economists.

by: Idris Mootee

This has been a good week that I have some time to organize my life and do a little planning for the next 12 months. It is not a luxury but really a necessity. Time is a precious commodity for me.

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Just Say No

by: Jonathan Salem Baskin

If there's a single lesson we brand marketers can learn from the world of politics, it might be that people make choices less because they like something, and more so because they dislike something else.

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Tell Me about My Flight

by: Jonathan Salem Baskin

Heathrow’s new terminal five will utilize 333 billboards and 207 flat screen TVs to barrage each visitor with 50 to 200 ads. One of the billboards already crows that the display company and airport operators are "...bringing the world's best brands and audiences together."

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Christmas in October

by: Jonathan Salem Baskin

Wal-Mart has announced that it is cutting prices, setting up holiday shops in its stores, all in the hope that it can capture holiday sales now...instead of waiting for the selling season that traditionally arrives the day after Thanksgiving.

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Information Asymmetry Is Dead...

by: Iqbal Mohammed

Not a day passes by without us being reminded that new media - blogs, wikis, podcasting, etc. - have obliterated the information asymmetry that advertising and brands have traditionally exploited. We are told that the new blogosphere-enabled consumer is armed to the teeth with information and that in the new world, brands and its consumers are equal.

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