consumer insights

What Women Want - according to Yahoo!

This is an interesting white paper from Yahoo! about the effectiveness of the different channels to reach women. I really liked the visual methodology that was used to represent the results.

Maybe it is not surprising that the results indicate the effectiveness of Yahoo’s online presence.

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Baby Boomer UK Does Not Equal BB US

This blog posting echoes something I have been saying for as long as I can remember – these days, as a result of cognitive decline, that is not long.

The concept of Baby Boomers may have meaning in the US but it doesn’t in the UK.

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Knowing How People Will Use the iPad Enables You Design the Right Apps

This is first detailed look at the usability of using apps – in this case on the iPad not the iPhone.

Jakob Nielsen has many detailed criticisms of the initial releases of apps but his overall comments seem to me to be bang on. I quote.

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Email Designs Are Neglecting the Needs of Boomers

An article in Mediapost discusses this issue.

To help address this issue, the author of the article has created the Boomer Legibility Initiative for a New Decade (BLIND) group on Linkedin to convince marketers to increase the point size of their fonts by 1 point this year, in 2015, and in 2020. What a sweet idea.

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The Three Minute Rule to Better Understand the Consumer

Anthony Tjan shares:

While there are obvious ways to gain significant customer understanding, such as surveys and focus groups, some of the most interesting insights come from less direct analyses.

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Research Design Is More than Just a Design Tool. The Truth Is 80% of the Time They Weren't Designed and Conducted Properly.

What is design research? It is generally refer to the upfront contextual inquiry work that designers perform before they start ideation. Sometimes it involves some light ethnographic work and some interviews, but it is primarily not structured as comprehensive or rigor. Design research emerged only in the late 60’s with the goal to improve seeing how consumers use the product and looking for ways to improve the effectiveness of a product. Pretty much a human factor investigation, but it is now widely practiced but facing a few serious challenges.

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Manthems, Delusions, and Other Super Gaffes

If you’ve been in the business long enough, you come to understand there are some basic rules to follow when running an ad on the Super Bowl. Humor works best. Use animals or big-breasted women – or both.  Wow people with extraordinary settings and production values.

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"Luxury Shame" a Byproduct of the Recession

According to the consulting group Bain & Co, shoppers are suffering from "luxury shame". These results appear in its latest report about the global luxury industry.

The WSJ (sorry subscription only) covers this research and has a fascinating article about the trials and tribulations of the luxury suppliers.

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The Marketing Take on David Letterman’s Sexual Exploits

I have to be honest with you but what David Letterman did or didn’t do and the ensuing media coverage has passed me by.

I received an e-mail from somebody at Vibrant Nation that made me think again.

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Spending Power of the 50-plus

I have given up blogging about the economic importance of the 50-plus on the basis that everybody knows all about that and it doesn’t need it to be endlessly repeated.

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