consumer insights

How To Stop Failing at Content Marketing

When asked about what makes a great ad, advertising legend Leo Burnett advised, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” He wanted his work to cut through, because as he also said, “If you don’t get noticed, you don’t have anything.”

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Tablets (Flat Screen Variety) and Older People in the News

Ofcom published its annual update about how us Brits are (or not) consuming data in one form or another and what equipment we are using. The title is Adults’ Media Use and Attitudes Report.

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The Real Reason Why Financial Services Ads Show More Women

A recent Harvard Business Review blog post titled Why the Financial Services Industry Is Showing More Women in Its Ads contained the following:

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What Women Want from Digital Technology

Earlier this year, I was interviewed about what women want from digital technology. (Thanks to Robin Raskin, Maria Bailey, and the team at MommyTech TV for the interview!) I’ve studied the topic ever since my years heading up brand and strategy at Sony Electronics. 

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The Real Privacy Issue?

While there are certainly things that have changed since I first wrote this piece in 2001, there's a lot of underlying issues that I think still hold true. People want value from their data. Value for them. When companies do that, both the consumer and the company wins.

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CEM Toolbox: Making Sense of Your Data

How do we take all the data we have and make some sense of it?

Continuing my CEM Toolbox series, today I'm sharing some tools to inventory and to bring your disparate data and data sources together in one place, to facilitate achieving that single view of the customer.

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Why Do Consumers Open Bank Accounts?

More goodies from the EY 2014 Global Consumer Banking Survey….

EY asked consumers who had opened and closed bank accounts in the prior 12 months what their reasons for doing so were. Here’s what EY found:

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Five Ways Digital Tools Can Help With Customer Closeness

Every week we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate.

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America’s Mass Affluent - What Is Their Online Behaviour?

Nielsen reckons that America’s “Mass Affluent” represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth.
Who are the mass affluent? According to Nielsen? It is households with between between $250,000 and $1,000,000 in liquid assets.

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The Most Useless Research Stat: Consumer Channel Preferences

Quick two-question survey:

  1. Do you think that banks and credit unions should continue to increase their investment in the mobile channel? (Y/N)
  2. Do you think the “voice of the customer” is important for bank and credit unions to pay attention to? (Y/N)
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