consumer generated media

Media 2.0, Web 2.0 and Agency 2.0?

by: Idris Mootee

I
got quite a few emails responding to my yesterday's post and so I
decided to share the first part of the full presentation here. I hope
you'll enjoy it. Many of the ideas were as a result of my conversations
with thought leaders both academics and industry leaders over the last
six months and they definitely get it. But most big ad agencies folks

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Transmedia Story Telling - The Next Brand Building Super Engine?

by: Idris Mootee

Every individual in this world shares one commonality which is we all have stories to tell. Some have very interesting ones and some are sad. It is like we all have a photo albums or a 60 minutes documentary that talks about our life. The older we get, the more repetitive these stories become. The true role of story and storytelling is much greater, older, and elemental than Hollywood.

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My role in a marketer's dream

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Why Users Create Content

by: Roger Dooley

A key aspect of Web 2.0 is letting users create or enhance a site’s content. This sounds great, but in practice can be hard to achieve. The Web is littered with dead forums, unreviewed products, spammed-out wikis, and other failed attempts to build user-created sites.

Why users upload content

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Code Of Ethics For Blogger Outreach Programs

by: Karl Long

In the last couple of years the idea of reaching out to bloggers as a PR/Marketing tactic has started to become a mainstay for companies looking to engage early adopters and technology leaders. I’ve personally been amazed at the sophistication and scale of programs that I have been privy to.

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Evangelism, Transparency, and Integrity in the blogosphere

by: Karl Long

I was just reading a post on Scoblizer where Robert is talking about the iPhone price drop and in the middle of the post I came across this statement:

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Anonymous Edits To Wikipedia Revealed Through Wikiscanner

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Blogger Against Ad Blocking

by: Ilya Vedrashko

In this blog's spirit of bridging the gap between geekdom and advertising, witness the plight of a guy who decided he'd had enough of Firefox ad-blocking add-on users ripping ads off his blog and blocked access for anyone using the browser.

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Blended Distribution Strategies & New Marketing Opportunities

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Miscellaneous means more knowledge for those who want to dive in

by: John Caddell

If you love the messiness that is the sprawl of information on the World Wide Web, then read "Everything Is Miscellaneous," by David Weinberger. If you hate that messiness, you should read the book, too. It'll teach you a few things.

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