consumer generated content

A few years ago, when I was doing presentations about web 2.0, I had a deck about the democratization of media. It was the usual stuff I like to call "media Marxism" (aka social media): how the means of media production were now in the hands of the proletariat, how content capitalism was giving way to the new order, and a lot of other things I and many other people were discovering at the time.

by: Gary Hayes

Well a bit of a pompous title perhaps, fueled by a report just published by Pew Internet (one of my fav research groups) who reminded me of something a few of us have been bleating on about for a while - that the last 200 years of media distribution have been an anomaly.

by: Gary Hayes

by: Gary Hayes

by: Karl Long

I think many of us intuitively know how important Creative Commons is in supporting the co-creativity, like mashups and many kinds of consumer generated content. Now we don't have to rely on our intuition and Creative Commons have created a database of case studies of it's use around the world.

by: Nancy Baym

The worlds of politics and fandom have been merging for some time, and it’s never been clearer than in this US election cycle where “user-generated content” from YouTube debate questions to Obama girl videos to Facebook groups to political blogs have been so important and inescapable.

by: Mark Rogers

A client, reviewing some of the sentiment scores on the net approval work we have been doing for them recently asked: “why are these people so negative? We don’t get these scores from our off-line net promoters work.”

The client was identifying a pattern we see quite regularly. Online commentary is more negative than off-line. Why? There is no systematic answer to this question, but if you were to attempt an answer you would divide it into three sections:

by: Mark Rogers

Two new UK business blogs launched this week, one for Honda and one for Guinness. The context of course is about building brand, but the two blogs are very different in style and content.

by: Mark Rogers

Julian Smith of Jupiter Research highlights the increasing influence of blogs in a piece for the BBC website in the context of the WeMedia forum. He mentions Market Sentinel’s Dell case study as an example of evidence showing that bloggers can be influential.

by: Idris
Mootee