consumer expectations

It Is Hard To Decide between Getting the "Best" and Getting "Enough". Muji Thinks "Enough" Is the New "Best".

I am not a superfan of Muji but I am very impressed with their last three years of repositioning or fine tuning of the brand and after spending 15 mins in one of their stores in Tokyo I can see why they are doing well. The concept is exporting well to the US too. If you’re in Tokyo, check our their fashion line, you’ll know what I mean.

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The Social Business Manifesto

Way back in 2005, I came across a blog. Not just any blog—it was called "The Social Customer Manifesto". I found it to be so interesting and compelling, that it was one of the first blogs I left a comment on (I had mostly been a passive observer prior to this).

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The Somebody Else Economy

For all of the immediacy and connectedness of online experience, I’d argue consumers feel a gnawing distance from one another and the marketplace.

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Is There Life after Purchase?

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Proof that PR Works

by: Jonathan Salem Baskin

Congrats to the PR person who pitched the story I read in today's paper, entitled “Rebranding Can Refresh Tired Corporate Image.”

The litany of ill-defined, esoteric, and incomplete terms served-up in the first two paragraphs was enough to make my head spin:

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It's the Donuts, Stupid

by: Jonathan Salem Baskin

Dunkin' Donuts, which has been on a tear recently with no-nonsense, Joe Sixpack branding that is simple, obvious, and direct...is about to confuse everyone with healthy-for-you menu options.

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