It Is Hard To Decide between Getting the "Best" and Getting "Enough". Muji Thinks "Enough" Is the New "Best".
I am not a superfan of Muji but I am very impressed with their last three years of repositioning or fine tuning of the brand and after spending 15 mins in one of their stores in Tokyo I can see why they are doing well. The concept is exporting well to the US too. If you’re in Tokyo, check our their fashion line, you’ll know what I mean.