consumer engagement

Susan Wu on Virtuality

by: C. Sven Johnson

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What's After What's Next?

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Green Consumer Behavior– Part I: Information Paradox

by: David Wigder

Understanding consumer behavior is critical for any marketer, and is especially important in regard to environmental products and services. 

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Study: In-Game Ads Fail to Engage

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Consumers Are Beginning to Own Brands - We Need to Learn to Let Go

by: Lynette Webb

This is a quote from his speech at the Association of National Advertisers, as reported by the New York Times on Oct 9 2006.

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Highlights from 2006 CMO Council Summit

by: Jon Miller

I had the opportunity to attend this year’s CMO Council Summit in San Francisco, titled “The Power of Engagement: Gaining Customer Intimacy, Influence & Inspiration”.

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Great Marketing Inspires People to Make Their Own Brand Stories

by: Lynette Webb

It's Friday afternoon so here's something suitably philosophical. I
think it's always been true to an extent, but is even more so today
given the broader opportunities for interaction, and the shift in
people's attitudes about what is 'normal' to expect.

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Two Research Reports Point to Shifts in Advertising

by: David Polinchock

Two reports out this week seem to indicate some very good news for us folks toiling away in the land of alternative media.

Seems like maybe we're really mainstream after all! I used to use the following quote from Confucius on my business cards: 

Tell me and I forget, Show me and I remember, Involve me and I understand

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Is Your Brand 'BlogSafe' ?

by: Alain Thys

What would you do if someone (say a known blogger) picks up your advertising campaign because he thinks you've done a good job, puts it on YouTube and spreads your message to his audience ? Would you send him a box of chocolates or a letter from your lawyers ?

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Advertising 2.0 or just Advertising 101?

by: David Polinchock

I've been taking this week to catch up on lots of blog reading and I've decided just to tackle all of the questions I've come up with. I'll let you decide the answers!  Despite of of the hype, hoopla and congratulatory backslapping about all of the cool stuff we're doing, aren't we just promoting new tactics for the same old thing? Is this Advertising 2.0 or just Advertising 101?

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