consumer engagement

'Fanisodes' People Powered Entertainment

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Consumers Itching to Talk to Brands

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Social Media Beginners: Lesson 3 - User Generated Content

by: Matt Rhodes

When people talk about new media, social media or Web 2.0, there is often one thing in common: user generated content (UGC). This is really what the essence growth of Web 2.0 is. Web sites are crammed full of videos, photos, reviews and articles written by users. This reflects a shift not only in the amount of time people are spending online (more), but also a change in the reason for going online.

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What Are the Major Challenges with Brand Today? Great Insights from Participants

by: Idris Mootee

These are very insightful. We need to hear more from more people. Keep coming. For those who have registered (by leaving a note on the original posting) I will be sharing a collection of some good readings and I will push them to your mailboxes every now and then. Pls let me know if you have not received anything, it means I've missed some names.

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Branding in the Post-Modern Culture When Consumer Transcends the State of Being the Subject in a Society

by: Idris Mootee 

Brands
are transforming themselves and I would argue they are becoming more
and more important. They exist beyond the ads and the products, they
are trying to find new ways to get inside your home and be part of your
life in the form branded content, branded entertainment, branded

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When Did You Last Re-frame Your Business?

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Green Marketing as a Vehicle for Consumer Engagement

by: David Wigder

Today, smart marketers are focused not only on whether consumers view their message, but to what extent they engage with it. One definition of engagement is as a measure of consumer involvement with a marketing vehicle. As defined, it implies that engagement should be considered as both a marketing tactic and a metric that can be measured and optimized. 

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Engaging Green Consumers through Consumer Generated Content

by: David Wigder

Part I of an Interview with Bruce Ertmann, Corporate Manager of Consumer Generated Media, Toyota...

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Yahoo! Spins a Web of Climate Influence

by: Joel Makower

Yahoo! Inc. has just announced that it will become carbon neutral by the end of 2007, yet another big climate commitment from another big company.

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Branding, Customer Engagement, and Neuromarketing

by: Roger Dooley

One of the great buzzwords in recent years has been “customer engagement,” generally taken to mean how emotionally involved customers are with a product or brand.

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