consumer engagement

Skittles Goes Modernista! With a Distributed Experience

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2009 Social Media Predictions

by: David Polinchock

Peter Kim has put together a wide range of predictions about social media for 2009 and I've listed a few of my favs below. If you click on the link below, you can go to vote for your favorites as well. My top three picks:

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Five Ways to Engage Your Customers in 2009

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Five Ways to Use an Online Research Community in 2009

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It's Time for Brands to Arise

by: Jonathan Salem Baskin

World stock markets are crumbling. Financial institutions are writing-off losses in the billions. Workers are in fear of losing their jobs. Home-owners are scared of looming mortgage payments. The dismal holiday sales and ongoing economic uncertainty suggest that nobody is feeling too comfortable with spending money. And the mid-term outlook doesn't look any better.

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Spamalot

by: Jonathan Salem Baskin

I saw the musical "Legally Blonde" on Broadway Saturday last night, and now I'm a marked man.

You see, soon after being seated, my daughter caught the blow-in offer that fell out of the program: "send a text, and you could win a CD of the show before it ends." We normally resist all of the exhortations to share an email that come with every product, magazine, or web site my teen daughter visits. 

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I'm Your Number One Fan

by: Jonathan Salem Baskin

I’m at the Forrester Marketing Conference in Los Angeles, which kicked off with a spiel about a woman in Cincinnati who pretty much dedicated her life to Ikea.

After regularly driving hundreds of miles to shop at the closest locations, she took it upon herself to campaign for a store closer by. Well, that, and a whole lot more:

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Public Policy as a Game

by: Jonathan Salem Baskin

Gamers can now foresake slaughtering trolls (or one another) on MMORPG fantasy adventures, and instead participate in game intended to drive consensus opinion on major global issues.

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Measuring Social Media

by: Mark Rogers

How do you build brands post-Google?

As the recession begins to bite, brands are finding that getting through to customers is tougher than ever.

Offline advertising is showing diminishing returns. McKinsey predicts that by 2010, traditional television advertising will be one-third as effective as it was in 1990.

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The Customer Is the Ad Agency

by: Iqbal Mohammed

Tripletz.com is an on demand publishing service for user created greeting cards. But that's not all. The designs one creates can also be made available for sale to others too. If a particular design sells 111 times, Tripletz will pay the creator $111.

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