consumer control

Marketing and the CMO

by: Idris Mootee

Over the last two decades, marketers liked to believe that they have significant progress in making marketing results more scientific. Furthermore, they have tended to believe that with the advent of Customer Relationship Management (CRM) technologies, that they are building relationships with customers.

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80% of Your New Customers Think They Found You

by: Jon Miller

According to MarketingSherpa’s Business Technology Marketing Benchmark Guide 2007-08, 80% of decision makers who made a technology purchase believe that they found the vendor – as opposed to the vendor targeting them.

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Digital Turns Everything Upside Down

By: David Armano

Once upon a time we were consumers.  We watched commercials.  Brands spoke to us—we didn't speak to them.


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A Conundrum

by: David Polinchock

I’ll write much more about this later, but I did want to ask the question. If everyone in the advertising industry believes that 2007 is the year of the consumer, why do we still get all excited about new advertising vehicles that the consumer can’t turn off? Either they’re in control folks or they’re not!

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Prediction 4: The Advertising Backlash Grows

by: David Polinchock

As the consumer becomes more empowered, expect to see additional litigation and regulation as people strike out against advertising and its continued encroachment into every aspect of our lives.

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Ad Agency Of The Year - It’s You Again

by: Karl Long