Be Careful Using Consumer Confidence Measures

by: Dick Stroud

Marketing Week has an article about the age and regional variation in the TNS/Nationwide consumer confidence measure (Nationwide Consumer Confidence Index). This is the measure most often quoted in the UK – something similar to the Conference Board in the US.

The article focuses on the changes in this index during the past 3 quarters and what it tells us about the way that different age groups react to our present financial Armageddon.

Continue Reading