consumer behaviour

by: Dick Stroud

According to WS’s study, titled "B2F Connections," boomers serve as important information sources for fellow boomers when making purchasing decisions.

by: Lynette Webb

by: Joel Makower

by: Lynette Webb

A few weeks ago Pew Research released another of their great surveys into how the Internet is being used in the US. Oh how I wish there were equivalents to Pew in other countries, who published so regularly and made their results freely available!

Click image to enlarge.

By: Ilya Vedrashko

Retailers, beware. The Big Customer is watching you! And takes pictures. And blogs.

by: David Wigder

Joel Makower’s recent blog entitled “Is ‘Carbon Neutral’ Good Enough?” speaks to the growing trend to offset carbon emissions generated from personal or business activities.

by: David Wigder

An Interview with Dave Morgan, Founder and Chairman of Tacoda  

With diverse demographics and evolving attitudes toward eco-friendly products, green consumers are an elusive segment to characterize, let alone target.

by: David Wigder

Understanding consumer behavior is critical for any marketer, and is especially important in regard to environmental products and services. 

by: danah boyd

This afternoon, i did an interview with MTV. Although the clip will be only 3 minutes in length, they interviewed Zadi Diaz and i for almost two hours. The core of our conversation concerned the story of a teenage boy who wrote a suicidal message on his MySpace.

by: Ilya Vedrashko

Netflix is giving away one million bucks to anyone who comes up with a better movie recommendation system than what they are currently using.