consumer behaviour

Brand Traffic in Second Life

by: Alain Thys (via Business & Games)

Not so long ago, Ilya featured an awareness study on brands in Second Life. But as the last time I checked Second Life was still supposed to be about conversations and communities, the real proof for brands lies in "how long do people actually hang out in your wonderful virtual building".  

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Dissecting Marketing Forensics

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Hybrids Shift into the Mass Market

by: David Wigder

Part II of an interview with Bruce Ertmann, Corporate Manager of Consumer Generated Media, Toyota.

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Business Week: The Future is 3D

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A Recipe for Preventing Innovation

by: C. Sven Johnson

With all the discussion about “design thinking” and “innovation”, I found some quotes in an article on Appliance Magazine’s website that are probably more mainstream than the “hype” crowd would care to admit.

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Cumulative advantage versus the wisdom of crowds

by: David Jennings

There's an interesting article in Sunday's New York Times about how we arrive at collective judgements of cultural products.

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The Greenwasher in All of Us

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Green Neuromarketing

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Green Consumer Behavior – Part III: Changing Behavior without Changing Attitudes

by: David Wigder

Marketers have historically faced an uphill battle when it comes to marketing eco-friendly goods.  Simply put, it is difficult to influence consumer purchase behavior without first impacting attitudes and values.  These values, however, take a concerted effort over a long period of time to change.

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B2F Connections

by: Dick Stroud

According to WS’s study, titled "B2F Connections," boomers serve as important information sources for fellow boomers when making purchasing decisions.

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