consumer behaviour

by: David Jennings

Here are some chapter headings from a book I read on holiday:

The Theory of Spontaneous Order
The Dissolution of Leadership
Harmony Through Complexity
Topless Federations

by: Dick Stroud

BrandChannel decided it was about time it did a feature on Boomers. If you know anything about the Boomer / 50-plus market you aren’t likely to learn very much. Lots of broad sweeping statements and the usual splattering of Boomer facts and examples.

by: C. Sven Johnson

by: David Wigder

by: Joel Makower

To paraphrase Kermit: It isn't easy being red, white, and blue.

by: Dick Stroud

UK internet users aged 55-plus are set to overtake 35-44 year olds as the demographic age group with the largest representation online. Those aged 55+ accounted for 22% of UK visits to all categories of websites in the four weeks to 12 May 2007, up 54% since 2005 and 40% since 2006. This compares to 23.5% of Internet visits from 35-44 year olds.

If you've been tracking the green marketplace lately, there's a good chance your head is spinning. It's not just the endless polls and surveys, which continue their relentless march toward the trivializing of just about any environmental concern or issue.

by: Dick Stroud

Nearly a third of potential first-time buyers (31%) anticipate financial help from their parents, according to new research commissioned by the Council of Mortgage Lenders. But even more (35%) say that they would need financial help to be able to enter the housing market.

by: Guy Kawasaki

by: Dick Stroud

I receive a newsletter called Phil Lempert-Facts, Figures & The Future that often contains some interesting bits and pieces. This edition had more details about Nielsen’s ‘pivot’ generation. This is the revelation that Boomers spend money on their kids and parents.