consumer behaviour

March 3, 2009

Less Guilt Sells More Chips

Selling salty chips to guys isn’t all that difficult. As the classic Lay’s commercial noted, “You can’t eat just one!” Give a guy a chip, and before you know it the bag is gone. For women, though, salty foods are the snack of choice just 14% of the time. They prefer sweet snacks (25%) and, amazingly, healthier fare like fruits and vegetables (61%). Disturbed that women might prefer carrot sticks to potato chips, Frito Lay decided to get inside women’s heads. Literally.

consumer behaviour, ads, Roger Dooley, packaging, neuromarketing, gender, food, consumer insights

February 26, 2009

Green Consumers' Irrational Exuberance

What is it with pollsters and green consumers? Why do nearly all of the surveys seem so gushingly optimistic, even during pessimistic times? That's a question that's been nagging me the past few weeks.

Joel Makower, research, greenwashing, green consumers, consumer behaviour, survey, US

February 6, 2009

Does Being Ethical Pay?

by: Jennifer Rice

I just ran across an article in WSJ that answered the question,"How much are consumers willing to pay for ethically produced goods?" These statistics are only among coffee drinkers (cotton t-shirt buyers had a much narrower range of price elasticity) but it's a good data point that the "conscious consumer" is no longer a niche market segment.

ethics, consumer behaviour, Jennifer Rice, CSR

January 14, 2009

Possibilities, Not Necessities

by: Jonathan Salem Baskin

I just finished walking through the exhibits at the 2009 Consumer Electronics Show in Las Vegas, and my shopping list is blank.

I don't need anything that I saw.

utility, technology, relevance, Jonathan Salem Baskin, consumer needs, consumer behaviour, value

November 16, 2008

2008 Prediction #4: Less Search, More Found

by: Jonathan Salem Baskin

If 2007 was a year wherein lots of companies got their collective heads around Internet search, 2008 could be the year they start thinking about what to do when they're found.

search engine marketing, search, predictions, consumer behaviour, Jonathan Salem Baskin

October 14, 2008

Your Branding Is Useless

by: Jonathan Salem Baskin

After yesterday's deconstruction of Interbrand's proof that human beings frolicked with the dinosaurs, I want to look past stock valuation on Wall Street and see if we can find any measure of the existence of brands in the outside world.

consumer behaviour, branding, Jonathan Salem Baskin, marketing, consumer psychology

August 5, 2008

Sway: More Irrationality

by: Roger Dooley

Book Review: Sway - The Irresistible Pull of Irrational Behaviour

We love irrational behavior here at Neuromarketing - when humans act in illogical and unexpected ways, that behavior provides clues to their real motivations. This understanding may, in turn, also help marketers develop products and promotions better suited to the real needs and desires of their customers. Plus, it’s fun to write about the funny things we rational humans do in real life.

Rom Brafman, consumer behaviour, book review, neuromarketing, Sway - The Irresistible Pull of Irrational Behavior, Roger Dooley, Ori Brafman

July 23, 2008