by: Roger Dooley
Selling salty chips to guys isn’t all that difficult. As the classic Lay’s commercial noted, “You can’t eat just one!” Give a guy a chip, and before you know it the bag is gone. For women, though, salty foods are the snack of choice just 14% of the time. They prefer sweet snacks (25%) and, amazingly, healthier fare like fruits and vegetables (61%). Disturbed that women might prefer carrot sticks to potato chips, Frito Lay decided to get inside women’s heads. Literally.