consumer behaviour

by: Lynette Webb

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by: Guy Kawasaki 

Here’s more information along the theme of understanding the “young-people” market.

by: Joel Makower

The following is a review I wrote of three books for The Journal of Industrial Ecology, reprinted here with permission.

by: Roger Dooley

by: Lynette Webb

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by: danah boyd

I'm not very good at reading blogs. Let me clarify... i'm not particularly good at reading blogs that are good for me.

by: David Wigder

Many green products require a premium to offset higher costs associated with mitigating environmental impact. In certain categories, consumers have already demonstrated their willingness to pay higher prices for environmentally-friendly products.

by: David Wigder

HSBC has launched an unbranded site yourpointofview.com as part of its push to be viewed as “the world’s local bank”.