consumer behaviour

Boomers and Millennials have a different relationship with booze

Very often when you read research, purporting to show the difference in behaviour between generations, it is trite and pointless. Not so with this study by Nielsen about how New Zealand boomers and millennials consume alcohol.

I think the chart says it all

Certainly if you are a marketer in the alcoholic beverage business then these different behaviour have a lot of implications.

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Patients Want More Control over Their Own Healthiness - Those Supplying Healthcare Services Had Better Understand That Fact

McKinsey has been looking at the attitudes of patients in the context of what it means to Big Pharma

The thing that stood out for me was this statement:

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Do We Care About Brands?

Do customers really care about brands? 

A couple weeks ago, SDL shared a post of theirs that included 25 facts about customer experience, including a variation of this one:

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The Lost Art of DIY and Its Effect on Retail

One of the UK's largest DIY, for the younger reader that stands for "do it yourself', retailers announced this week that it was shutting a quarter of its retail outlets in the next four years. 

The stated reason was that young people cannot/don't want to do their own repairs and decorating.

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Reframing Ancestral Traits To Be Green

Certain human behaviors today reflect hardwired traits that helped our ancestors and their kin over time. Such behaviors provide individual benefit, yet the collective impact of such actions can be detrimental to the environment, creating a situation not unlike the Tragedy of the Commons.

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67% of Shoppers Spend More Following Recommendations from Their Social Networks (infographic)

Guest Post by: Jon Stokes

Making purchases directly from within Facebook (a form of social commerce) has the potential to make the social network a place where we spend not just considerable amounts of our time, but also our money.

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We Don’t Need No Stinkin’ Marketing

The comments on my article, Revealed: How Steve Jobs Turns Customers into Fanatics showed several tendencies. First, they proved my point about fanaticism, as many of the comments were knee-jerk reactions from Apple fans who assumed (incorrectly) that I was attacking Apple’s products. (Did they even read the post?) The reaction was comparable to whacking a hornet nest with a stick.

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Reverse Logic

It happens every time. The moment those E.D. drug commercials list the possible side-effects: dry mouth, muscle weakness, nausea and, oh yes, erections lasting for more than four hours. I laugh out loud (or did the first hundred times I saw it).

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Green Brand Leadership: a Fish Story

The customer is always right – so goes the mantra of every sales rep from time immemorial. But, as we know, what customers want may not be best for the planet. For some brands, this presents a dilemma: how do you satisfy consumer needs while remaining eco-responsible?

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From a Behavioral Economic Perspective, I Think Many of Us Are Considered Imcompetent as a Consumer.

We have to deal with economic decisions on an everyday basis without knowing it. Here’s a few example of what I have been dealing with the last two days. From buying a pair of sneakers to using the iPad.

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