consumer

CVS is going to make sure the products it sells aren’t promoted with images that have been “materially” altered. It’s a great start.

The announcement earlier this month read, in part: “We want our beauty aisle to be a place where our customers can always come to feel good, while representing and celebrating the authenticity and diversity of the communities we serve.”

CVS is going to put a logo on products it deems authentic.

In the myth-making that follows success, the beginnings of any creative endeavour or career always happen under the light of a guiding star.

Every creative breakthrough, this myth holds, is foreordained. It benefits and enriches us - we undeserving flock of consumers - through the work and preachings of a chosen one. A christos¹, whose genius is to know something we don’t: what we really want.

Yesterday evening I had the pleasure of appearing on Radio New Zealand. Having spoken on a number of radio stations I must say I was really impressed with the professionalism of the station in its pre and post show organisation.

Full marks to Heineken who has decided that there might be some scope in getting a better understanding of the older market.

At the end of last year I blogged about P&G's decision to target older consumers with the launch of a new (modified) set of products under the Crest brand. I was not that impressed with the ad and the marketing messages that it had adopted  - have another look for yourself at the ad below.

by: Matt Rhodes

by: Christian Smagg