consistency

by: Idris Mootee

Using celebrity to endorse brands can work both ways. It is till difficult to put a ROI on it. You can argue if you have a really good idea that brings out the USP (Unique Selling Proposition) of a product or brand in a humorous and relevant way, why do you need to pay a celebrity?

by: Jonathan Salem Baskin

(note: this is part 1 in this week's 5-part series on the brandification of our lives. In the spirit of full disclosure, I am a political Independent).

The Republican Party is going to try to "rebrand" itself this year.

by: Jonathan Salem Baskin

(note: this is part 5 in this week's 5-part series on the brandification of our lives)

Although Andy Warhol didn’t exhibit his first art show until 1962, I think we've been seeing art as brands since the late 19th Century...or perhaps forever.

If we define a brand as "the perceptual aggregation of qualities that constitute the experience of something," then the corollary fits perfectly. Nobody experiences art separate from the influences of context: