connection

Web 2.0 and the 4 Cs

by: Idris Mootee

Web 2.0 is a loaded term that is unarguably subject to enormous amount of hype but now also a lot of serious corporate interest. Different people define Web 2.0 in different ways, which are often confusing and is understandable (same as branding, strategy and many other words). I have written a lot the last few weeks on Web 2.0 and Media 2.0.

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Web Shows What We Have Chosen to Care about

by: Lynette Webb

I’ve always been fascinated by efforts to map cyberspace… most maps seem to focus on the physical network connections but the ones I find the most interesting are those that try to map the diversity and connections between content. This quote nicely articulates why.

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Miscellaneous means more knowledge for those who want to dive in

by: John Caddell

If you love the messiness that is the sprawl of information on the World Wide Web, then read "Everything Is Miscellaneous," by David Weinberger. If you hate that messiness, you should read the book, too. It'll teach you a few things.

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Online Communities Plus Google Equal Value

by: Roger Dooley

A survey of technical professionals shows a startling level of reliance on Web communities by IT professionals. The report from King Research includes these key findings:

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Strategic marketing leverages content, connection, community

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Twitter Is Like walking to School with Your Friends

by: Lynette Webb

I've held off posting about Twitter until now. Mainly 'cos I didn't have the time to do it justice.

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Networking: burden or pleasure? It depends on how you approach it

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The End of Thought Leadership (As We Know It)

by: David Armano

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Candor in business storytelling

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Digital Turns Everything Upside Down

By: David Armano

Once upon a time we were consumers.  We watched commercials.  Brands spoke to us—we didn't speak to them.

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