Marketing to Millennials – What We Can Learn From New ComScore Data

Millennials (those born from 1980 onward) are a key target for many brands and marketers. Whilst older groups are still the largest media audiences these under 35s have unique digital consumption habits. As they get older, these habits will only become more mainstream. So understanding more about this audience, and how they use digital tools and technologies, is critical for any brand.

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You must download the comScore UK Digital Future 2013 report

This is an excellent report (free) that contains some fascinating data about the age profile of digital use in the UK.

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Who clicks on ads? (Revisited with data)

by: danah boyd

Two months ago, I ruffled some feathers with a post called Who clicks on ads? And what might this mean?
Lacking any good public research, I pointed to a blog post by an AOL
Global Advertising Strategy guy talking about research they did on AOL
ad clickers. The report was by no means generalizable to all ad
clickers, but it made a significant point: ad clickers are not

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Serious Games And Blended Learning

by: Eliane Alhadeff

Blended Learning involves the use of multiple learning environments - usually some combination of physical/face-to-face and online/virtual approaches.

In the strictest sense, blended learning is when an instructor combines two methods of delivery of instruction. However, this term most often applies to the use of technology on instruction.

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Study: Radiohead Promotes Music with Free Music

by: Ilya Vedrashko

"ComScore released a study of online sales of "In Rainbows," a new record album from the band Radiohead. During the first 29 days of October, 1.2 million people worldwide visited the "In Rainbows" site, with a significant percentage of visitors ultimately downloading the album. The study showed that 38 percent of global downloaders of the album willingly paid to do so, with the remaining 62 percent choosing to pay nothing."

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50-plus social networking companies are growing like mushrooms – this is the fertiliser.

by: Dick Stroud

Anybody who reads this blog will know that I am always going on about the way that social networking web sites for the 50-plus are growing like mushrooms on a fine fresh damp morning. This research from Comscore is the metaphorical fertiliser that is stimulating this growth.

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comScore Misinterprets Data: MySpace is *NOT* Gray

by: danah boyd

Read the comScore press release. Completely. Read the details. They have found that the unique VISITORS have gotten older. This is _not_ the same thing as USERS.

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