communities

The Conversation Age

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Designing Conversations In Beta

By: David Armano

"David—good design is good business and you have demonstrated an ability to design conversations".

This is part of a handwritten note I recieved from Valeria Maltoni a while back, which came along with a signed copy of Mavericks at Work.  The book and note was a nice gesture.  And a source of inspiration.

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The generation that grew up on videogames is blurring lines between real life and games

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Towards Carbon Neutral Communities

by: Sebastian Campion

'Designs of the Time 07' (Dott 07) is a program of grass-root community projects taking place this year in North East England.

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When Does Social Media Fail for B2B?

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Why Blogging Matters: 6 Degrees of Perspective

by: David Armano

The following "group post" is the Brainchild of Eric Kintz from HP.  Eric recently coordinated this effort between myself and some very respectable names representing distinctly different areas related to marketing. 

We're not theoretically debating the merits or de-merits of blogging and social networks.  We're participating.  Here's what we have to say:

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Highlights from 2006 CMO Council Summit

by: Jon Miller

I had the opportunity to attend this year’s CMO Council Summit in San Francisco, titled “The Power of Engagement: Gaining Customer Intimacy, Influence & Inspiration”.

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Advertising 2.0 or just Advertising 101?

by: David Polinchock

I've been taking this week to catch up on lots of blog reading and I've decided just to tackle all of the questions I've come up with. I'll let you decide the answers!  Despite of of the hype, hoopla and congratulatory backslapping about all of the cool stuff we're doing, aren't we just promoting new tactics for the same old thing? Is this Advertising 2.0 or just Advertising 101?

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Blogsourcing

by: David Armano

I recently Googled the word “Blogsourcing” to see what would come up.  I found this:

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End of Interruption Marketing: B2B Marketing Response

by: Jon Miller

In my last post, I wrote about the end of interruption marketing. Here are some strategies B2B marketers can use to practice “attention marketing” (the opposite of interruption marketing).

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