communities

Knowledge Access As a Public Good

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Facebook, MySpace, and Social Burnout

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Strategic marketing leverages content, connection, community

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Rise of the artist site

by: David Jennings

The flipside of sites run by fans is of course sites run by artists, and yesterday the New York Times ran a feature — Sex, Drugs and Updating Your Blog (hmmm, not a bad title; I wonder if I could adapt it…) — about what it refers to as 'B-list' artists and how they communicate with fans online. 

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Fan sites RIP?

by: David Jennings

Andy Aldridge, who created one of my favourite fan sites, and whom I interviewed for the book (notes to appear here when I get round to it), is asking whether such sites are on the way out.

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We Are The Story

by: David Armano

What can brands learn from social experiments?

1. A passionate community is the lifeblood of your brand.  Without it—a brand is hollow.
2. People want to interact with your brand—to be a part of it somehow, to make it their own.

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Who's Content is it Anyway?

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7 Building Blocks Of The Social Web

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5 secrets to success

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The End of Thought Leadership (As We Know It)

by: David Armano

Flat

 

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