communities

We Didn’t Start The Viral - Commercial Successes

by: Karl Long

Todd linked to this excellent viral homage to some of the notable viral videos of the last few years. Believe me they list a hell of a lot, but what I found interesting was the number of deliberate commercial “virals” for want of a better word. These are the companies/people that managed to achieve what I believe is quite a feat, to launch a deliberate campaign that “goes viral”.

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Taking Care of Your Best Community Members

by: Roger Dooley

Online community builders love to toss around gross numbers - twenty thousand members, two million posts, and so on. Amid all the statistics, it’s important to recognize that all community members aren’t created equal - some are a lot more prolific.

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Sears - Marketers vs. Lawyers

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PR Disasters Lurk in Web 2.0 Chicanery

by: Roger Dooley

The good news is that companies, even big ones, are waking up to the power of online communities, and that they are taking steps like starting their own communities for discussion, ratings, reviews, and social networking as well as participating at other sites. The bad news is that sometimes they get carried away.

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The Marketing Spiral

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Blended Distribution Strategies & New Marketing Opportunities

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Idea Store - Created and Managed by Tower Hamlets Council - Home

by: David Polinchock

You know, I wish I could remember where I first read about this, but what a cool idea. Totally changing the idea of what a library is and does. I love the idea of the library as an "idea store" too. Not a repository of information that is sometimes hard to navigate, but a place for you to get ideas.

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Online Communities Plus Google Equal Value

by: Roger Dooley

A survey of technical professionals shows a startling level of reliance on Web communities by IT professionals. The report from King Research includes these key findings:

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Is Web 2.0 a manifesto for anarchism?

by: David Jennings

Here are some chapter headings from a book I read on holiday:

The Theory of Spontaneous Order
The Dissolution of Leadership
Harmony Through Complexity
Topless Federations

Anarchy In Action book cover

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How Threadless.com democratizes design and innovation

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