communities

So How Do You Measure ROI of Online Communities?

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Brand As Facilitator

by: David Armano

Brand As Broadcaster
In this dynamic world of "social media" that we're all gushing over, it's healthy to remind ourselves that most brands are still acting as "broadcasters"—dishing out content, information, products and services to people.

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How Community Builds Audiences and Makes Discovery Stick

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When Is a Community Not a Community?

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Facebook Fatigue or the Rise of Niche Online Communities?

by: Matt Rhodes

It seems that everybody is talking about Facebook today. And not about who they’ve poked or pictures from a party last weekend. They’re talking about Facbook fatigue, a concept first reported in the Times and then picked up across the media and blogs.

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A New Era for Qualitative Market Research?

by: Matt Rhodes

Some people think that the the internet and qualitative research make unlikely bedfellows. But at FreshNetworks, we think that qualitative methods are set to exploit the way we use the internet, and specifically online communities, to share opinions and information.

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Life Online Means More Life Offline

by: Nancy Baym

In class this week I showed Stephanie Tuszynski’s recent documentary “IRL In Real Life” about an officially-sanctioned online community that formed around Buffy the Vampire Slayer. The film raises a number of issues about how the cast and production team (not least Joss Whedon) interacted with the fans.

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Tape Trading in the Digital Age

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Race Relations and Internet Fandom

by: Nancy Baym

The New York Times has an interesting article today about being a black fan of indie rock (they do have the cultural memory to point out that the whole darn genre of rock was invented by black people), that includes this interesting paragraph:

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US Lags in Social Media Creation, per Survey

by: Scott Goodson

Brian Morrissey of Adweek quotes a new survey that says the US lags behind many other countires in Social Media.

Here is his article:

Consumers in the U.S. and Western Europe are more likely to be passive participants, while those in emerging markets often create content

April 18, 2008

-By Brian Morrissey

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