communication

Rebooting America

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The T5 Fiasco: Some Free Advice on Customer Engagement for BA

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Pharma Discovers Social Media

by: Mark Rogers

A good report in Rareplay observes that pharmaceutical companies are using social media in marketing and communications. The piece cites Wyeth’s Knowmenopause resource for women seeking information about the menopause and GSK’s appointment of a social media manager.

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Contextual Marketing

by: Mark Rogers

Google has reported that the UK population as a whole now spends more time online than they do watching TV. This is an epochal change for marketers. It means that they must finally get to grips with a medium (the internet) that has remained largely resistant to their wiles.

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Consumers Are the New Brand Managers

by: Mark Rogers

Internet World took place in London this week. Jonny Rosemont of Weber Shandwick has posted a nice summary of the key lessons. Here is part of it:

“Digitising is changing the world but it shouldn’t change communications strategies i.e. it is still all about giving people what they want.

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Channel Preferences Don't Matter

eMarketing and Commerce reported on a Habeas study which found that:

67% of consumers prefer email as a communications channel over other online vehicles, and 65% believe this will continue to be the case in five years.”

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Golden Rules for Corporate Blogging: Do's and Don'ts (3/3)

by: Yann Gourvennec

The do’s and don’ts of Internet Blog writing

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Golden Rules for Corporate Blogging: Preliminary Questions (2/3)

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Communication Lessons from the Deaf

by: John Caddell

Is it possible that losing one sense can improve one's ability to communicate? Aerospace consultant Bruno Kahne asserts this in an amazing article in the magazine Strategy + Business ("Lessons of Silence").

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Making What's Inconvenient Matter

by: David Wigder

An Interview with Mark Williams, EVP/Partner at The Martin Agency and Planning Director for the “We Can Solve It” Campaign

While many consider the release of Al Gore’s An Inconvenient Truth to be a turning point regarding consumer awareness about climate change, consumer surveys indicate that much work is still left to be done.

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