communication

Any CMO Health Check Can Uncover the Following: Chronic Social Media Phobia and Brand Equity Ulcer

by: Idris Mootee

The challenges faced by the CMO and senior marketing execs today speak to many of the fundamental strategic as well as structural problems underlying marketing organizations and the external environment. The proliferation and fragmentation of media as well as the as the over-branding of everything is causing the jobs of many CMOs.

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Change Marketing, Yes We Can (presentation)

by: Alain Thys

I don't know about you, but for years now I've had the feeling there's something wrong in the land of marketing.  After all, we all read that the world has changed. That media consumption has changed.  Consumer behaviour has evolved.  That brands aren't trusted.  That mass media are dead. 

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Is This the Future?

by: John Winsor

Andrew Keen lays out an interesting, albeit alternative, vision of where communications is going in an interview with TechCrunch.

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Bernie Hogan: 'Networking in Everyday Life'

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How to Be More Human

by: David Armano

This morning a couple of things came together for me. The first, was that I unfollowed a company/individual on Twitter because the volume they were producing felt automated and not human even if there were college interns manually updating it (or maybe just a script). It just didn't feel right. The second was reviewing a deck where it talked about the need for "being human" on the social web.

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Blogs vs Twitter? It's the Interactivity

by: Nancy Baym

In a post that appeared remarkably soon after my last post in which I noted that I am easier to find on Twitter than on Online Fandom these days, Rob Walker of Murketing and Buying In fame, expressed “Nostalgia for Blogs” and lamented:

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What We Have Here Is a Failure to Communicate

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Thinking Visually, the Movie

by: David Armano

OK, so it's not "the movie" but above is a video from my talk the the Motion Graphics Festival a few months ago. To be honest with you, I'm just so pleased that I had the opportunity to talk about something besides social networking, user experience or brands. I firmly believe that thinking and communicating visually will be an increasingly important skill for all of us as we navigate through complex times. The talk was outlined as follows:

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Battle of the Brands

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Using Facebook while ill

by: danah boyd

Yesterday, I received an email about one person's Facebook usage that I felt the urge to share:

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