communication

A Niche in Our Own Industry

Does technology affect people – or just our access to them? This has been a popular question, which has defined much of the discussion concerning the digitization of communication for the last ten years. Unfortunately it is slightly irrelevant. And more importantly – and critically – it has managed to distract us from seeing the other important changes we are facing.

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Stop Waiting For Bad News

I know I’m dim, but I don’t understand all the blather about bad news or customer complaints being the chance for brands to earn trust. I think it’s the opposite of how you should look at things; trust comes from a shared understanding before bad things happen.

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Two Thousand and Fourteen

The future is already here – it’s just not evenly distributed.

—William Gibson, quoted in The Economist, December 4, 2003

    The question we need to ask ourselves about the future is not if it will be digital, there seems to be a unison agreement that it will – the question is what digital means? There are two scenarios:

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    Thinking Doesn’t Start with Digital, but Digital Has Changed How We Think … (part 1)

    People who understand digital get how it has changed how they think about the role and reach of communication. It is a deep and structural change. But, this new thinking doesn’t turn out to be very digital – in fact, digital has very little to do with the digital things we do.

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    10 Projects That Challenge / Change the Concept of What Communication Is

    Do we fail to see the extent of what communication is / has become?

    Here are 10 projects that should / hopefully would change / broaden our idea of what communication is:

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    Slow, Fast & Spiky Communications

    A few weeks back Matt Locke wrote a rather excellent post about "The New Patterns of Culture: Slow, Fast & Spiky". He talks about nostalgia for a bygone broadcast era of limited channels that had defined a culture characterised by a broad spectrum of the niche and the marginal and a tightly defined mainstream.

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    Bright Lights Project: Ashton Kutcher

    Kutcher, long a pioneer in "celebrity tweeting" and the amasser of 8 million+ Twitter followers, has announced he will no longer type his own messages but rather rely on his PR team to come up with fodder to fill his stream. Social media evangelists are bemoaning the possible end of authentic tweeting because other celebs and brands follow suit.

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    How to Think and Communicate Visually

    Originally posted on Edelman Digital

    Visual storytelling is nothing new. We only need to look to the earliest signs of humanity for proof—simple paintings on the walls of caves tell the story that people are a visual tribe.

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    I Hate Your Answering Machine

    The Replacements' song is one of the simplest and raw diatribes against technologies that distance people in the name of connecting them. I had two unmusical experiences last week that made me think of it. They were opposites of one another, yet forcefully illustrated the same point.

     

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    Digital Influence: We're All Somebody

    Recently I had the privilage of hosting a stimulating panel at Pivot 2011 with Joe Fernandez, founder of Klout, Larry Levy, co-founder of Appinions and Elisa Camahort, co-founder of BlogHer. The idea of digital influence or how influence works within the social-digital space is on the mind of not only marketers, but policy makers and anyone in the business of communications and or influencing stakeholders to achieve desirable outcomes.

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