communication

How To Do Brand Publishing Right

Content is hot! What used to be a relatively small cadre of bloggers and YouTube enthusiasts has become a major marketing arena. There is a slew of specialist agencies producing branded content and major media outlets offering native advertising.

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Jeff Kelley on Sanuk’s Cult-Like Following

Take a listen to this interview with Jeff Kelley, the founder and head of Sanuk. You know Sanuk as the fun and funky sandal brand made of unique materials like wire mesh and yoga mats.  You may also have seen Sanuk’s tongue-in-cheek print ads including cartoons and sponsored athletes including Donovan Frankenreiter and Matt Meola.
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How technology and business is changing communication

My presentation at the iab.think digital in Brussels on the 28th May.

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On The Future Of Feature Writing

Multi-chapter, multimedia, highly immersive digital features from publishers seem to be becoming quite the thing. The latest is the rather lovely ESPN Grantland story of the Iditarod Trail Sled Dog Race, which follows on from their similar feature on The Long, Strange Trip of Dock Ellis.

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Hidden Factories and Open Kitchens: Why Transparency Underpins Corporate Reputation

A fertilizer plant blows up, killing at least 14 people who were unaware, along with regulators, that the facility stored vast quantities of explosive material. A fast-food chicken chain invites everyone to take impromptu walkthrough tours of any of its outlet kitchens. These two recent events illustrate the extremes of corporate transparency (both companies are privately-held), and why it needs to be central to our conception of corporate reputation.

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Taking Care of Business

I often write about customer experiences gone wrong - because it's so easy and happens so often - but when things go right, I like to share the stories and give kudos, as well (like I did in a recent post about a furniture shopping experience).

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How to Help Employees Get Strategy

How effective are cascades – you know, those processes by which communication flow down through an organization from the CEO through senior leaders to middle managers to frontline employees?  Not very, was the answer in a piece in last month’s Harvard Business Review.

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Upside Down - A Culture of Curiosity

Does your company have a culture of curiosity? If not, it should.

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Communications Planning in 2013

The good people at WARC are keen to encourage people to start thinking early about planning themes for 2013 and so have asked me (along with a few other ad bloggers around the world) to put down a few thoughts on the subject. 

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Communication – Turning a Media and Content Tool into a Business Instrument

In order to become a more central component of business strategy the vernacular, thinking and application of communication needs to mature – from a content and media tool to a more versatile business instrument.

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