communication

The Importance of Communication to the Omnichannel Experience

Today I'm pleased to share a guest post by Ford Blakely, founder and CEO of Zingle.

According to Google, 98% of Americans switch between devices in the same day.

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Using Communication To Make Your Brand Unforgettable in 2018

Today I am pleased to share with you a guest post by Julian de Sevilla with PATlive.

An effective customer service solution has always been a tool that helps businesses stand out. However, customers recently have come to expect more from businesses in terms of service, forming a landscape that’s saturated with options, and thus hyper-competitive.

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Internal Communication Growing Pains and How To Solve Them

Today I'm pleased to share a guest post by Rae Steinbach.

Good internal communication can make a big difference for any company. A failure of communication can cause projects to fail, increase costs, and can contribute to an atmosphere of discontent among your staff.

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Futurelab announces new strategic partnership with Avaya, global leaders in customer contact centre technology

FUTURELAB. Brussels, Belgium: Dec 9, 2015

As Europe's leading customer-centricity specialists, Futurelab is pleased to announce a new strategic partnership with Avaya, global leaders in customer contact centre technology.

The partnership will combine Futurelab's expertise in the design and development of customer-centric strategies and NPS programmes with Avaya's best-of-breed collaboration and unified communications solutions.  Together, Avaya and Futurelab can offer clients a faster, more seamless transition from strategy and planning through to rollout and delivery.

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Listen with the Right Intent

When you listen to customers or to employees, do you really listen? Or are you already anticipating your response or your reaction before they're finished talking?

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Mazism 2: It Comes Down to People and Relationships!

This conversation follows on from an earlier conversation: Mazism 1: There Is Always A Price, It Is Always Paid. 

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What Kind of Communicating Generates an Uplifting Customer Experience?

The Interplay Between Communicating & Relating

The relating that occurs between human beings is a function of the communicating that is occurring between these human beings; the communicating that is occurring between human beings is function of the relating that is occurring. Which is to say that the communicating and relating are essentially in a dynamic dance with one another.

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What Have You Done for Me Lately?

Do you only communicate with customers when you want something?

It's primary election season here in the States, and I was just reminded of California's impending primary election when I got our election booklet in the mail last week. Along with that, I also received several pieces of marketing ("vote for me") literature from some of the candidates in my district.

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How To Do Brand Publishing Right

Content is hot! What used to be a relatively small cadre of bloggers and YouTube enthusiasts has become a major marketing arena. There is a slew of specialist agencies producing branded content and major media outlets offering native advertising.

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Jeff Kelley on Sanuk’s Cult-Like Following

Take a listen to this interview with Jeff Kelley, the founder and head of Sanuk. You know Sanuk as the fun and funky sandal brand made of unique materials like wire mesh and yoga mats.  You may also have seen Sanuk’s tongue-in-cheek print ads including cartoons and sponsored athletes including Donovan Frankenreiter and Matt Meola.
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